Seeing Power Chapter 5
“She argues instead that war imagery can
often feed the appetite for violence by ripping the subject from its context,
and making its representation a facile consumption.” (109)
People have learned how to create
and bring forward a certain emotion from consumers. Whether its politics or
companies they used advertisements for their own benefits. This is why more
time then not the information given is false because if told the truth no one
would follow or care about what the advertisement says. War images are violent
and sad because it is made for people to retaliate, become angry, and make a
difference. If a war image showed the truth behind the cause of the war and who
is at fault people wouldn’t
rally behind their leaders, they would blame them for the conflict.
“Everyday people are beginning to understand at a very intuitive level that power uses culture to manipulate them and, conversely, that moments that are free of that coercion are uniquely special.” (116)
These big
corporations and people of power believe that as long as they can control
someone everything in the world will be perfect; for them. However, people are
now waking up to the reality that they are being lied to and used for someone
else’s personal gain. It doesn’t
always happen because most people like to be secured and don’t like change, but when it does happen
it’s like a breath of fresh air. If enough
people “wake up” and stay awake then there could be a
substantial change in our culture and society. We would no longer just rely on
what we can buy but who we are and what we can accomplish outside of social or
economic capital.
Seeing Power Chapter 6
1 “Just as advertising knows that it will
win the battle so long as it simply continues to exist, capitalism will
continue to shape its subjects as long as its subjects circulate through its
system. Better to change the spaces we travel through then to try to change our
minds. As we’ve seen, we are influenced more by the people around us and
the spaces we circulate through than we might have ever imagined. Specific
sites thus have a profound political power that is currently highly
undervalued.” (132)
People are constantly changing
environments throughout the day and so in order to maintain control over people
these companies must control the area that we walk into. People act a certain
way when they are in different places and around different people. When you
control the environment, you control the action of the people and the outcome
of the situation. This is what the companies do with their advertisements, and
thus have because they have power over a general area, they have power over
those people.
2 “Because the dynamics of power are
carefully accounted for, ideally, each person who participates is allowed to
chance to be an influencer and someone willing to be influenced. Each person
works to be the educator and each person, in turn, is educated. Each person
speaks and each person listens. Each person acts weird and gets to appreciate
how weird everyone else is as well. Ultimately, sites of transversally allow
for a powerful node in a vast network of infrastructures of resonance.”
(142)
The way that social interaction
in theory is supposed to work is everyone contributes and learns something new
from each other. When we network with people it’s to
exchange knowledge and information, but people use it to gain power. This is
describing how social interactions in a controlled and safe environment can
produce. This is the best way to distribute and gain knowledge because it has
not been forced upon you by someone who claims to be superior to you.
Interventionist
1 Wodiczko
is not interested in producing surrogates for social service institutions.
Instead, the project is mean to bring the issue of homelessness to public
attention
Artists and activates do not
create art to get attention and compensation, they do it to generate awareness
and attention to a problem. There are so many problems in society that people
tend to ignore the problems unless they are directly affected by it. Which is why when someone is forced to face a
problem of society they are afraid and retaliate. This is why society is caught
in a cycle of negativity and blindness because they don’t want to face reality outside their own lives.
2 Through
the windows of igloo the visitors can see items of “blackness”
which community members have brought in.
People associate so many things
with a race or skin color. It has become so controversial and ridiculous that
everyday things like actions and objects are “owned” by a group of people. This collection
makes people realize that they have been associating object with people instead
of judging them for themselves.
Artist
Association: Social Capital
Kylie Jenner is a social media
artist who owns a makeup company. Her company profits from the amount of people
that follow her on social media. She has no physical store to sell her make up,
but when she posts on social media people automatically watch what she posts
and likes her videos. She gains all her money from social capital because the
more people who know about her and the more people who follow her the more
famous she will be, and the more products she will sell.
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